Unlike many of our competitors, the price you see is not dependent on if you have a trade-in or finance with our dealership. While we welcome all trades, will pay top $, and are happy to assist with setting up financing, they are not requirements to get the price you see online. Furthermore, there are no pre-installed protection packages on this vehicle, something that is all too common and often hidden in the fine print or not disclosed at all. We want our guests to make a well informed car buying decision, if you're shopping around, be sure to ask if dealership financing or a trade-in is required to get the online price, or if there is anything already installed on the car that may not be disclosed. A transparent, relaxed, enjoyable buying experience is our goal - and that begins with upfront pricing that you know you qualify for, with absolutely no surprises. Experience Hassle-Free Shopping at Ames Ford Lincoln: - Non-commissioned Sales Consultants: Means no pushy sales tactics, just friendly professionals to help you find the best car for your needs. - Our Best Price Upfront: We recognize the extensive research done by shoppers, hence we offer highly competitive prices online to match your needs and expectations.